Open Eyes //

The same …

… procedure as every year! VISUELL was as well this year with five-member delegation at the Typo Berlin. Priska, Tüvi, Alexander and I could listen for three days to interesting lectures on the topic of typography.

The variety of topics was wide. From the lone fighter who presented his lovingly and wittily designed projects to huge advertising agencies which describe problems with international brand appearances. From creative to technical topics there was something for everyone. In specific the Brand Talks have to be emphasised, where clients together with agencies presented their projects and gave insights in their procedures. Sandra and Tüvi used the possibility to take part in several workshops.

As the lectures took place simultaneously on five stages, we were spoilt for choice. During the breaks, we had the opportunity to browse through unusual design books at the book stand or to get information at the information stands of various suppliers.

We are happy that we have been taking part for so many years and that we can discover and experience something new every year.