Communication //Szenografie //

BEST CARS 2019

MOTOR PRESSE STUTTGART

The Motor Presse Stuttgart is one of the biggest special interest publisher houses in Europe. Every year readers of the magazine auto motor und sport vote the best cars of the year and answer questions all around the topic of mobility. The winners and the results of the statistic evaluation are announced at a gala evening in front of an international audience. For many years now, VISUELL is responsible for the entire staging.

Light on for BEST CARS 2019! With numerous interviews and idea workshops lasting several days we developed a new event conception. In two completely different concept drafts we present ways to the strategic goals of the Motor Presse. The decision was not easy! In the final concept, the guests were immersed in various lighting atmospheres that defined the respective winning category. The constant colour and font exchanges transformed the room into an emotional light firework.  For the ensuing lunch the 60 cube lights were lowered to just above the tables and immersed the room in a cosy atmosphere.

BEST CARS is the most important event of the year for the Motor Presse Stuttgart and the benchmark for award ceremonies of our media house.
Petra Stastny, Fairs & Events Automotive Division

As in previous years, we designed the BEST CARS award ceremony from A to Z. From the invitation card and the results brochure to the room and stage design, everything came from VISUELL. We even designed the trophies. Project management, technical planning and event direction rounded off our services. Thus, a perfect presentation with a clear line was created. And thus, a successful start of the year for auto motor und sport.