BDG develops and manufactures individual and future-proof automation and test systems for medium-sized companies in the automotive supply industry, control engineering, electrical and ventilation engineering, household and sanitary engineering.
The market is changing rapidly, BDG's customers have to adapt to this and anticipate changes. This is why BDG wants to emphasise the interplay between its holistic approach to challenges and the flexibility of its systems.
The company building and production facilities radiate openness and transparency. We want to express exactly this honesty with our claim, text style and individual graphic and visual language. VISUELL works with an interdisciplinary team, which also includes employees of BDG, to develop the direction in which it has to go. Our team then develops the concept, the approach and the implementation of the analogue and digital application.
VISUELL is not only a creative designer and implementer of the BDG philosophy, but also a partner and consultant in which the interplay of passion and precision can be experienced noticeably.
Jürgen Lorenz, Managing Director
The new appearance is more than simply a logo with a new claim. VISUELL optimises the corporate design and adds consistently a clear and bright line. The claim “Interplay of Passion and Precision” and the openness of the company are now implemented consistently in all media. This cannot only be seen in the business equipment, brochures and the customer magazine but as well in the photography, films and trade fair stands.
