Our customer STAHL CraneSystems, one of the leading manufacturers of hoist technology and crane components, is part of the American Columbus McKinnon Corporation since 2017 – a worldwide group with over 40 brands in the materials handling industry. Besides STAHL CraneSystems, the group's most important European brands include Yale and Pfaff-Silberblau. Yale is the leading supplier in Europe for standard manual hoists. Pfaff-silberblau is one of the technology leaders in components and system solutions for mechanical drive and hoist technology.
At LogiMAT 2018, the international trade fair for intralogistics solutions and process management, the three brands wanted to present themselves for the first time on a joint stand. The 80 m² block stand is intended to illustrate the unity of the three companies under the corporate roof on the one hand, and on the other hand to clearly distinguish the independent brands.
We were tasked with the concept and complete realisation of the joint stand. A particular challenge here is the intensive coordination with the participating companies. Since each brand has its own corporate design, this must be reflected in the exhibition stand. The various trade fair exhibits also require very different forms of presentation. Nevertheless, the joint stand must not look like a “mixed-up vendor's tray” at the end of the day.