The social education worker Sandra Fietkau supports and accompanies people as individuals or as groups or teams into a successful and positive future. With her sensitivity for people and from the external point of view of their problems, she works in the context of supervision, coaching, moderation and process support for inclusion.
A visual identity is to be created for Sandra Fietkau, that corresponds exactly to her job as well as to her personality and that appears on the business card, letterhead and website.
It is clear to us that we want to find a unique, individual solution, custom-made for her. That means: color, shape, font, visual language and text have to be precisely coordinated so that a holistic synergy arises for Sandra Fietkau. The visual identity should appear human, warm and secure. Because the feel-good factor, the feeling of security, is very important for her work area in order to open up to her. A cool, business-like appearance would be wrong here.