Motor Presse Stuttgart is one of the biggest special-interest media companies in Europe. Every year the readers of the magazine AUTO MOTOR UND SPORT vote for the best cars of the year and answer questions about mobility. The winners and results of the statistical analysis are announced to an international audience at a gala event. VISUELL has designed this live event for many years.
This year, three months before the BEST CARS award, we adapt flexibly to the circumstances of the global pandemic and conceive a new idea. We create an interactive scrollytelling website made up of various videos designed to maintain the entertainment character of an event. A virtual experience themed: “Like never before! An interactive experience!” is created. For the first time, we are not only reaching the professional audience of the automotive industry via this medium, but also the readers of the magazine AUTO MOTOR UND SPORT.