Employees of the publishing house, their business partners and their guests are addressed as the target group. During the implementation, we pay close attention to the architecture of the building. What is the floor plan like, what should be emphasized, what can take a back seat? What is happening above, what is happening on the ground? How do we play with tradition, experience, modernity and size? What immerses the visitors into the story? The viewing directions and modes of action are important: the first impression is conveyed when passing quickly, eye-catchers encourage immersion, and precise information is obtained by stepping closer. Less is more! Only in this way can the finely selected exhibits, for example the Paul Pietsch trophies, be given the appropriate importance and undivided attention. We divide the foyer into two exhibition areas, each of which is introduced by an information column. In the left part, the exciting story of the racing driver and publisher's founder Paul Pietsch is told. The special highlight is the Bugatti Type 35 racing car, which can be experienced with the help of augmented reality. The history of the publisher up to today's media house is shown on the right. The concept: "From racing driver to publisher".
A timeline in the upper area of the foyer connects both areas. The most important key data and all media brands of the last 75 years are impressively shown. The linear representation of each media brand creates an overall impression that clearly shows the size, growth and diversity of the house. The four categories are given four colors in our easily understandable information design, so that the magazines can be assigned immediately and intuitively. Four banners in the right side of the foyer take up the categories of mobility, active leisure, sport and lifestyle. Their width visualizes the weighting of the areas. The first issues of the magazines in each category are in a drawer unit. All other media brands can be experienced on a large screen. Everything here revolves around emotions, passion and experiences – endless streets with new cars, vintage cars, motorcycles, planes in the sky, horses on lush pastures, bouldering on the rough rock face, camping in wild nature. The highlight of this page is the representation of the 360° media world on a globe with a diameter of one meter. It shows the entire media world of MOTOR PRESSE STUTTGART and impressively illustrates the tension between print and rapidly growing digital formats, live events, congresses and many other formats.
75 years of MOTOR PRESSE STUTTGART: From the conception to the layout and design, the architectural room layout, the definition and planning of exhibit furniture as well as motion design and film editing to the installation of the exhibition, VISUELL realizes a staging planned as a temporary exhibition, which may even become a permanent exhibition.