[Translate to English:] VISUELL-Projekt Schaufenster – Fotografie Backwaren
[Translate to English:] VISUELL-Projekt Schaufenster – Fotografie Backwaren

Messe Stuttgart – südback

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One of Germany´s biggest trade fairs with practice orientated, innovative main topics for the bakery and confectionery trades, that is the südback. It is the market place for knowledge exchange and liveliness and is organised by the Messe Stuttgart which hosts over 67 international trade fairs and exhibitions per year at one of the most modern fairgrounds in Europe. 

We have been supporting südback for many years with the big line and the many details concerning communication with exhibitors and visitors. In our design concept, we combine the naturalness, the warmth of the theme and the dynamics of the südback with the innovative, technical, rather cool demands and the growing internationality. To achieve this, we use an individual style of photography, graphics and text. The new appearance is consistent but flexible and keeps pace with südback's development.

The design has played a major role in the enormously positive development of the südback. With their understanding of exceptional design the VISUELL team creates constantly exciting concepts for a successful further development of the südback.
Andreas Ott, Head of Communications

In the course of time, the südback logo and the Trend Award logo with its certificates will be relaunched in line with today's views and digital developments.